Our logo

Designed by Arthur Herrisson , our logo goes far beyond a simple graphic representation. It embodies an artistic philosophy, that of the unfinished, latent potential, and perpetual movement. At first glance, we notice a collection of black and white dots, "non-colors" that deviate from the usual codes of colored art. This minimalist chromatic choice is not insignificant: it refers to the idea of ​​neutrality, of a creative void waiting to be filled, but also of the contrast between everything and nothing, between the visible and the invisible.

These pastilles are arranged in a seemingly random manner, in an "organized disorder" that reflects the unpredictable nature of the creative process. Each pastille represents a work or fragment of a work, not fixed but in the making, constantly mutating. This arrangement evokes the flow of ideas that are born and disappear, some developing fully, others remaining in an embryonic state. This is not a complete collection, but one in the making, under construction, symbolizing the continuous quest for new forms, new artistic processes.

The logo is also intended as a medium in itself: it invites reflection on art and its evolution, on how a work is never truly "finished" but always subject to reinterpretations, transformations, and additions. The absence of bright colors reinforces this idea of ​​a neutral ground, open to the projection of each person's imagination. Each viewer is invited to fill this apparent void, to give meaning to the incomplete forms, to see in them what they wish, to interact with the unfinished.

In short, the logo designed by Arthur Herrisson is both a visual representation and a statement of intent. It challenges traditional aesthetic conventions by rejecting completeness and perfection, and embraces the diversity of creative processes, the idea that art is an endless path, always being explored.